January 4th, 2019
Introducing The Viper Sole Collection
Meet our new range of smart casual footwear, with bite! Bridging the gap in the ever-changing world of men’s fashion between smart and casual, our latest release, the Viper Sole collection introduces a new modern look to our range while staying true to our Goodyear Welted construction history. Hybrid styles are not new to menswear however they’ve yet to breach that ‘wardrobe staple’ status, until now. We believe as workwear is starting to dress down and weekend styling is upping its game, now is the perfect time for adding the Viper to our range.
While many will associate us with our perennially popular brogue and Oxford shoe designs, we’ve been pushing the boundaries and evolving our shoes to contemporary silhouettes and cross over styles for a while now (brogue boots anyone?), and you can expect more innovation to come from us later this season and next… We want Loake to be with you 7 days a week and we believe these new styles will fill the footwear gap in your smart-casual wardrobe.
Viper Sole will be joining our DesignLoake range in three styles across five colourways, blending time-honoured shoemaking techniques with a less formal, more modern aesthetic. The new Viper last shape is an ‘F’ fit with a soft chisel toe. All three styles feature our exclusively designed and branded ridged EVA sole, lighter than our usual leather and rubber soles but still giving you excellent grip and traction for all year-round wear.
The collection features a Derby brogue (Cobra), Chukka boot (Python) and Derby brogue boot (Mamba) with colourways such as Light Brown rich gum-oiled suede, Brown waxy pull-up leather and Tan burnished calf leather. To quote Essential Journal, who recently featured the new range “the Viper Sole Range feels remarkably fresh and exciting. By all accounts, it’s another conﬁdent step forward for DesignLoake: Contemporary, hybrid footwear with some serious bite”
Shop the range in store or find it online here